Starbucks introduced a significant initiative to freeze costs on its hottest drinks via 2025. This transfer is a part of the corporate’s broader technique to turn out to be extra inexpensive and accessible to prospects.
The value freeze will apply to a variety of Starbucks’ hottest drinks, together with espresso, tea, and espresso drinks. It would additionally embody some meals gadgets, akin to pastries and sandwiches. Starbucks estimates that the value freeze will save prospects a median of $0.50 per transaction.
